The new PlayStation 3 is 33% smaller than the original PS3 case, with the same innards and a 120GB hard drive. It arrived in stores September 1, 2009. The new configuration runs cooler and uses less power (power consumption is cut to two-thirds, helping to reduce fan noise). The name also changes, from “PLAYSTATION 3” to “PlayStation 3”, and introduce a new logo, which is engraved on the surface of the new PS3 system.

By unifying under the familiar “PlayStation” name, which represents the entire PlayStation family, PS3 together with PlayStation 2 and PSP (PlayStation Portable), Sony hopes to expand the PlayStation business. The PS3 was first launched November 2006.