GoGoLingo is an online, story driven learning system designed to teach Spanish to young children through adaptive activities that customize to your child. Children earn stars by teaching the character, Little Lingo, to speak, reading it a book, or playing mini games. Children learn language through pictures and sounds using "Playful Immersion". According to press materials "Playful = Learning a new language is best done by playing, laughing, dancing, singing and having fun!" and "Immersion = Our technology instantly assesses and adjusts to our students so that they get just the amount of English help that they need to move ahead without getting frustrated." At the beginning the child will receive directions completely in English, then gradually will add in some Spanish until GoGo speaks completely in Spanish. Membership is free with limited access, premium memberships start at $4.50 per month.