Slip your iPhone or iPod Touch inside this plush holder, and download a free, well designed app called Beary Happi.

The result? You can turn your iPod Touch or iPhone into a teddy bear. There are ten modes hidden behind the parent options: HappiTaps, Toddler, Nighty Night, Story Time, Sing Along, Peek-a-Boo!, Feeding Time, Rattle & Fun, Sleep and Expressions. Each comes with one activity or song; additional stories or songs can be added as in in-app purchase. Purchased content is well marked (the price is given in advance).