This is free app (with IAP) designed to be used with a set of stamps and a stage designed to make it possible to incorporate play-doh creations into a side-scrolling world.

This is the first time Play-Doh has offered the ability to loop between digital and physical play, and it works because the AR (augmented reality) works so well.

This is also the first time a Hasbro item will be launched exclusively with Apple and sold in Apple Stores. The kit contains seven cans of Plah-Doh and 15 tools (stamper or molds). The app, which is free but contains in-app purchases, was created by ustwo Nordics.